why your business needs search engine optimisation (seo)
Helping you to target more customers online, we not only design effective websites but can create an SEO strategy that will see you skyrocketing to success.
SEO in your business can help you engage your online audience and take your business from zero to hero – but only if you do it right.
From building internal and external links to targeting local or national audiences and creating click worthy content, at Critical Media we will shine a light on your business to ensure that you hit the top spots.
What is SEO?
SEO stands for “search engine optimisation”, which in simple terms means the process of improving your site to increase its visibility for relevant searches.
The more prominent your website is, the more likely you are to garner attention and attract prospective and existing customers to your business. But, in order to rise through the rankings and appear on the front page of organic (unpaid) search engine results, it needs to be done in a credible way.
SEO is not just about getting your content noticed by indexing robots, but by people who are actually interested in you and your services. Because although we want to please Google, we want to impress and enthral our consumers too.
Why invest in SEO?
SEO should form a core component of your digital strategy. But, while all good marketers understand the power of search engine optimisation, not all have the resource, experience, time (or even the inclination), to invest in it. And that’s where Critical Media can help!
Working with both on-page and off-page SEO practices, we can deliver a full solution service that covers both creative and technical optimization and will help your business to:
- Generate Brand Visibility: Getting in front of potential customers is key online but competition is fierce. We can help you make the front page locally and nationally, with our savvy SEO strategies. From reliable link building to keyword optimization and competitor research, we will ensure that your website is seen by as many people as possible.
- Drive Organic Traffic to your Website: Search engine algorithms are extremely complex, but essentially, they crawl the web looking for relevant content. Our SEO experts and wordsmiths are masters in creating compelling copy that is unique, trustworthy, and engaging.
- Increase Conversions: We can help you grow your revenue and achieve your business goals. By creating a mobile responsive website, seamless consumer journey, effortless booking form and satisfied customer testimonials, we can increase your conversions online